What is Augmented Reality?
Augmented Reality (AR) is the integration of digital information with live video or the user’s environment in real time. In other words, augmented reality takes an existing picture and blends new information into it.
How Augmented reality works?
Augmented Reality enriches the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.
Give a sample of AR video for the user to experience it immediately
How does Augmented Reality benefit businesses?
Marketing & Branding
- Relevance: Augmented Reality is relevant to everyone, everywhere.
- Brand recognition:
When Social AR game is associated to your product, to your brand message, it creates the possibility of massive player engagement and can drastically increase brand recognition. This a key factor to success which can generate thousand of qualified leads.
- Upgrade product Information and communication
Augmented Reality enhances your product value proposition by embedding its capabilities in a fully virtual fun experience.
- Trigger brand relationship through fun.
Delight your customers with fun experience by giving him the mean to directly and virtually control your product, from his home, his work or from anywhere on his Smartphone or tablet.
Service for Industrial Maintenance
Eg: A project management in building and construction will be more easily and safely carried out when site managers can virtually view and monitor work in progress in real time through Augmented Reality markers placed on parts or equipment being built.
AR in Retail
One of the deterrents to online shopping was the concern that consumers could not fully identify themselves with the product when looks and try-on play a significant role in a shopping decision. With the advanced technology of Augmented Reality, consumers are at ease to finalize their on-line purchase or share and compare with friends. A sure sales booster which also plays a role in creating a buzz effect for the brand or retailer.
Augmented Reality to Localize Businesses
Modern phones have powerful GPS receivers, compasses and accelerometers that make it possible to know exactly where its located and what they are looking at. AR apps take advantage of this to show people information about their surroundings including what businesses are nearby.
Who should seek AR?
- Art & Culture